Waiting can be good unless you force your customer do it.

I waited in line (thankfully in my car) for over 10 minutes to get a coffee at the new local coffee shop, Emerson Coffee Company. The bizarre thing is that there was only 1 car in front of me.

With any new startup (business, product line, new employee), forgiveness typically comes from others simply because its new and we hope and need for their best. But how long do we wait until they “get it right”?

I promise you I don’t typically have 10 minutes to wait for a decent (not great) coffee before work. I’ll move on and find another solution. And I firmly believe that the customers and prospects of any new startup will do the same.

*Update: I borrowed the picture above from the Whitlock Avenue blog. I used that photo and linked to the Whitlock site because they had the only reference to the coffee shop on the web that I could find. I guess I should write about how crazy it is to have a startup with no online presence…